A senior marketer in your team,

for as long or as short as you need.

I can lead or support your marketing efforts for as long as needed,
ensuring your company stands out and achieves measurable success.

Whether you need a strong go-to-market strategy, brand positioning,
thought leadership, customer engagement, or market research, I can quickly
assess your needs, develop a tailored approach, and execute it effectively.

WHY ME?

Because I bring nearly 20 years of international marketing
expertise, combining strategic vision with hands-on execution.

With experience both in-house and agency-side, I understand
the full marketing ecosystem and can seamlessly integrate into
your team to make an immediate impact.

My expertise spans B2B and B2C marketing across Digital,
Experiential, Sports, Retail, Entertainment, FMCG, and Luxury.

Fluent in English, Italian, Spanish, and French, I bring a global
perspective and deep market insights, ensuring marketing
strategies resonate across diverse audiences.

I’ve led remotely global marketing teams across several time-
zones, supporting growth for brands in multiple industries
and markets.

Marketing Strategy

Thought leadership and PR

What can I do for you?

Marketing Plan & Budget

Allow me to craft compelling narratives
to enhance your credibility and visibility
boosting your brand’s reputation and
engagement. This includes writing
white papers, opinion pieces, and
speeches, helping your brand secure
relevant and qualitative media
coverage.

I partner with you to translate your vision into
scalable, data-driven marketing strategies while
maintaining brand authenticity.

Define and uphold the company’s brand vision,
ensuring consistency and resonance across all
customer touchpoints. I can lead the
development of an omnichannel customer
acquisition and retention strategy across all
channels.

Let me develop, own and optimize the
marketing strategy, plan and budget to
maximize efficiency and ROI, aligning
all efforts with business goals, revenue
growth, and brand positioning. I can
guide in-house teams and external
partners, focusing on long-term
impact while ensuring short-term
execution.

Branding

Go-To-Market and

Multi-Market strategies

I create and execute market-entry strategies for
your new products, services, or geographies.

Count on me to help you craft multi-market
marketing strategies, ensuring that your initiatives
are effectively tailored to meet the specific needs
and nuances of local markets. By analysing market
dynamics and consumer behaviours I can help
create regionally relevant campaigns that resonate
with diverse audiences, driving growth and
maximising local impact.

Sales Support

Let me work closely with your sales
department to assess their needs and
challenges in order to develop toolkits
and ensure cross-functional
alignment between marketing, sales,
and product teams. Pitch decks,
product brochures, sell sheets,
anything needed to effectively
communicate your brand's value
proposition, supporting all efforts in
driving sales.

I can work on your repositioning or
rebranding initiatives. I can refine
your brand identity, messaging, and
storytelling, ensuring brand
consistency across all marketing
touch-points. I can work with
designers and creatives from your or
my network for any visual need.

Research & Studies

Allow me to design and execute research
tailored to your PR or investigative needs,
designing the study, running it, analysing
the results, and transforming insights into
compelling narratives. I turn data into
impactful stories that engage your
audience and drive action.

Pitches and Presentations

I can craft compelling presentations
and pitch documents that showcase
your company, helping you win
business. I can deliver the
presentation to your audience on
your behalf or I can prepare your
team to confidently deliver the
message making a lasting impact.

Data Storytelling

Let me transform your complex data
into compelling narratives that
communicate findings effectively in a
way that is meaningful and
persuasive for stakeholders.

I can create infographics, presentations,
white papers, booklets and press
releases that highlight learnings and
make them relevant for your business,
both externally and internally.

Marketing Team management and building

I can manage your existing team at interim or help you set
up a marketing team from zero, ultimately including the
right person that would take on my role permanently,

if that is what you need.

Roles can span from digital marketing to performance
marketing, affiliate marketing, creative, experiential
marketing, brand management, and PR.

I am experienced at creating job descriptions and
establishing KPIs and performance metrics for each
component of the team, ensuring accountability and
alignment with your company’s goals.

Growth & Performance Marketing

I focus on creating conversion-driven
marketing funnels tailored to your needs,
utilising data and analytics to optimise
customer acquisition and retention. I can
set up targeted paid media campaigns
and implement automation strategies
that streamline processes, allow tracking
and scale growth.

what they say about
working with me

Let’s work together

Whether you need a Fractional Marketing Director, a
strategic planner, a pitch leader, a research strategist, or a
content creator, I’m here to help.

Let’s connect and explore how I can deliver tailored
marketing strategies and impactful solutions to help you
drive your business forward.